SAMbot Federal Election: August 15–22, 2021

August 22, 2021
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SAMbot Federal Election: August 15–22, 2021
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Weekly Snapshot

 348,066 tweets analyzed so far. 20% of tweets labelled toxic (e.g. hostile, rude)  7% of tweets labelled severely toxic (e.g. profane language, threatening).

Key Findings

  • The Liberal Party faced the most toxicity, followed by the Conservative Party, the Green Party, the Bloc Quebecois, and lastly the New Democratic Party.
  • Liberal Party leader Justin Trudeau was the candidate who received the highest proportion of toxic tweets at 32,947 tweets, or 23% of tweets received.
  • Women incumbents from the Liberal Party of Canada are facing the most toxicity online. They received 5.5 times more tweets likely to be toxic than men in that party.*

*Justin Trudeau was excluded from the male candidates in this analysis.

Tweets sent from Sunday, August 15 12:00 ET to Sunday, August 22 11:59 ET were analyzed in this week’s report.

SAM is tracking 210 male incumbent candidates, including Justin Trudeau, Erin O’Toole and Jagmeet Singh, 88 female incumbent candidates, and two party leaders who did not have a seat in the last Parliament (Annamie Paul and Maxime Bernier). Review the full list.

For more detailed methodology, visit our project page.

How to cite: The Samara Centre for Democracy, SAMBot Federal Election: August 15-22, 2021, (Toronto: The Samara Centre for Democracy, 2021),

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